Final Liquidation Entry a. Which accounts remain on the ledger after all noncash assets have been sold and the partnership liabilities have been paid? b. When liquidating a partnership, what is the final transaction?
Lecture 4 Marketing Strategy ● What is our offering ○ Product/Service & Competition ● Who will buy it ○ Target & Need ● Why will they choose it ○ Marketing Mix aka the 4 P’s ● What messages should be communicated ○ Messaging ● What does success look like ○ Goals, Objectives, Milestones Positioning ● Adistinctive description of a product or service relative to competing offerings ● The elements that make the offering credible, relevant, and differentiated in the eyes of its target audiences ● Basis for message development ● Way to focus the organization on the category or alternative its offering needs to displace to win ● ● Target ○ Who are we talking to