Changing the listed price when inflation leads to a price increase is an example of which type of cost? a. price level b. shoe-leather c. menu d. unit-of-account e. monetary
Chapter 1 Marketing: Creating and Capturing Customer Value Business Administration 332 Dr. Mark Moon What is Marketing Simple definition: Marketing is managing profitable customer relationships. Goals of Marketing activity: 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction 2 Marketing Defined A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. 3 A Simple Model of the Marketing Process Create val
