An inflation tax is a. imposed by governments to offset price increases. b. paid directly as a percentage of the sale price on purchases. c. the result of a decrease in the value of money held by the public. d. generally levied by states rather than the federal government. e. higher during periods of low inflation.
Chapter 3: Social and Mobile Marketing Social Media: content distributed through online and mobile technologies to facilitate interpersonal interactions o Through these connections, marketers, and customers share information o Change how firms communicate with customers 4E Framework for Social Media Excite customers with relevant offers Educate them about the offering Help them experience products, whether directly or indirectly Give them opportunity to engage with their social network Excite o An offer must be relevant to its targeted customer Providing personalized offers Educate o Offers have to lure customers to retail stores When they arrive,
