Let A = 1 1 _ 0 0 _ where _ is a small scalar. (a) Determine the singular values of A exactly. (b) Suppose that _ is sufficiently small that 1 + _2 gets rounded off to 1 on your calculator. Determine the eigenvalues of the calculated ATA and compare the square roots of these eigenvalues with your answers in part (a).

1. Consumer insight 2. Commercial Speech 3. Direct marketing 4. Ethics 5. Frequency 6. Guerilla marketing 7. Creative department 8. Demographics 9. Clutter 10.Economoics 11.A 12.A 13.B 14.A 15.B...