True or False? In Exercises 5961,determine whether the statement is true or false. Justify your answer. In Cramers Rule, the numerator is the determinant of the coefficient matrix.
Advertising Test 3 Study Guide: Key Terms: Chapter 12: Media Planning Essentials • Deal proneness: the ease with which a consumer can get a deal, know what a good deal is, operate with knowledge of what a good price would be, and know a seller’s cost • Price/cost transparency: ease with which consumers can find out the price of a product and the seller’s cost • Above-the-line promotion: traditional measured media advertising; any message broadcast to the public through conventional means such as TV, internet, radio, and magazines • Measured media: media that are closely measured to determine advertising costs and effectiveness; TV, radio, newspaper, magazines and outdoor media • Belo