Describe the major provisions of the Sherman and Clayton acts. What government entities are responsible for enforcing those laws? Are firms permitted to initiate antitrust suits on their own against other firms? LO21.1
Chapter 4 Managing Marketing Information to Gain Customer Insights The Importance of Information Companies need information about their: Customer needs Marketing Environment Competition Marketing managers do not need more information, they need better information. The Marketing Information System Marketing Information System An MIS consists of people, equipment, and procedures to gather , sort, analyze, evaluate, and distribute needed, timely, and accurate infor