Radon gas in the form of 222Rn is a health hazard becauseit is a gas that occurs as a result of one of thenaturally occurring radioactive decay chains. It tends tocollect in basements and can be inhaled by humans.(a) Which decay chain produces this isotope of radon?(b) Show that 222Rn produces fi ve more disintegrationsbefore a stable isotope is reached. (c) Choose one ofthe paths of the decay chain from 222Rn to the stableisotope and sum the half-lives. Approximate the numberof days it would take for more than half these decaysto occur for a given amount of radon.
CMR 242 Week 5 Developing the Right Marketing Mix Product, Price, Place, Promotion Focus on Branding Primary product benefit is “owned” by the company Determine the attributes of your product/service, create your concept Ford’s Edsel – lacked focus, too many features = failure Ford’s Mustang – tightly focused on target market of 20-30 year olds = success Ways to Build a Great Brand Provide high-quality products/services Maintain high ethical standards Define the product/service clearly Treat employees well Make ads/logos positive & formative Associate the company with a charity Be involved in the community Strategies on the Price of the Product/Service Keystoning: doubling the costs Cost plus: cost plus profit margin Penetration: low price early in PLC to gain market share Skimming: high price early in PLC before competitors enter market Meet or beat the competition Place Your business affects the location that works, as in, who are your customers and where do they shop The goal is to find a location affordable for you yet also convenient for customers Key factors Access for customers and suppliers Climate and geography Convenience Cost of facilities Demographics Economic conditions and business incentives Visibility Labor pool Promotion Using advertising + publicity to get your market message to your customers Advertising, purchased: billboards, TV, ads, magazine ads Publi