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Textbooks / Business / Marketing Research Kit For Dummies 1

Marketing Research Kit For Dummies 1st Edition Solutions

Do I need to buy Marketing Research Kit For Dummies | 1st Edition to pass the class?

ISBN: 9780470520680

Marketing Research Kit For Dummies | 1st Edition - Solutions by Chapter

Do I need to buy this book?
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77% of students who have bought this book said that they did not need the hard copy to pass the class. Were they right? Add what you think:

Marketing Research Kit For Dummies 1st Edition Student Assesment

Johnie from Clemson University said

"If I knew then what I knew now I would not have bought the book. It was over priced and My professor only used it a few times."

Textbook: Marketing Research Kit For Dummies
Edition: 1
Author: Michael Hyman; Jeremy Sierra
ISBN: 9780470520680

This expansive textbook survival guide covers the following chapters: 0. Since problems from 0 chapters in Marketing Research Kit For Dummies have been answered, more than 200 students have viewed full step-by-step answer. Marketing Research Kit For Dummies was written by and is associated to the ISBN: 9780470520680. This textbook survival guide was created for the textbook: Marketing Research Kit For Dummies, edition: 1. The full step-by-step solution to problem in Marketing Research Kit For Dummies were answered by , our top Business solution expert on 10/03/18, 06:29PM.

Key Business Terms and definitions covered in this textbook
  • agent

    a person who is performing an act for another person, called the principal

  • aggregate-supply curve

    a curve that shows the quantity of goods and services that firms choose to produce and sell at each price level

  • budget deficit

    an excess of government spending over government receipts

  • diminishing marginal product

    the property whereby the marginal product of an input declines as the quantity of the input increases

  • discount rate

    the interest rate on the loans that the Fed makes to banks

  • elasticity

    the quantity of output that minimizes average total cost

  • fiscal policy

    the setting of the level of government spending and taxation by government policymakers

  • inflation

    an increase in the overall level of prices in the economy

  • leverage

    the use of borrowed money to supplement existing funds for purposes of investment

  • market failure

    a situation in which a market left on its own fails to allocate resources efficiently

  • market for loanable funds

    the market in which those who want to save supply funds and those who want to borrow to invest demand funds

  • multiplier effect

    the additional shifts in aggregate demand that result when expansionary fiscal policy increases income and thereby increases consumer spending

  • price elasticity of demand

    a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price

  • price elasticity of supply

    a measure of how much the quantity supplied of a good responds to a change in the price of that good, computed as the percentage change in quantity supplied divided by the percentage change in price

  • rivalry in consumption

    the property of a good whereby one person’s use diminishes other people’s use

  • screening

    an action taken by an uninformed party to induce an informed party to reveal information

  • stock

    a claim to partial ownership in a firm

  • sunk cost

    a cost that has already been committed and cannot be recovered

  • tariff

    tax on goods produced abroad and sold domestically

  • theory of liquidity preference

    Keynes’s theory that the interest rate adjusts to bring money supply and money demand into balance