79% of students who have bought this book said that they did not need the hard copy to pass the class. Were they right? Add what you think:
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) 5th Edition Student Assesment
Gayle from University of Texas at El Paso said
"If I knew then what I knew now I would not have bought the book. It was over priced and My professor only used it a few times."