PSYC 333: Introduction to Industrial-Organizational Psychology

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.

Explore the principles of Social Exchange Theory and its role in understanding relationships. Learn how individuals balance benefits and costs in interactions. Delve into the concept of equity, highlighting the balance sought in partnerships.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Unpack the different psychological perspectives on motivation, from biological drives to socio-cultural influences. Understand how internal and external factors shape our desire and commitment. Explore the roles of conscious and unconscious elements in motivating behavior.

Discover various psychological interpretations of dreams, from Freud's repressed desires to cognitive processes. Learn about the activation-synthesis model that attributes dreams to random neural activity. Understand how the mind crafts narratives from seemingly random dream sequences.

Explore the diverse techniques in medical imaging for visualizing brain structures. From CT scans and MRIs to PET scans and EEGs, understand their specific roles and applications. Grasp how these non-invasive tools assist in diagnostics and treatment planning.