MKTG 3143: Marketing Research

Unpack the intricacies of collaboration within supply chain organizations. Explore the various types, from strategic to sustainability collaboration. Understand their significance in improving performance and enhancing competitiveness.

Understand the essence of a 'promissory note', its binding legal nature, and its significance in business dealings. Learn the dynamics between the maker and the payee and how such notes facilitate fluid financial operations.

Discretionary Reporting offers a deeper look into a company's finances beyond standard requirements. By voluntarily providing added details, it enhances transparency, aids stakeholders, and effectively communicates unique circumstances. But, companies must ensure consistency and uphold ethical practices

Explore the financial decisions of Longhorn Corporation in its debut year. Understand how net income distribution affects stockholders and the significance of retained earnings in maintaining company growth.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.