PSY 72709: Biopsychology

Explore the intriguing science behind superstitious behavior. Discover how accidental timing of rewards influences our beliefs and actions. From Pavlov's dogs to lucky shirts, uncover the psychology of coincidences and their effects on our actions.

Explore the fascinating history of psychology, from its ancient roots in Greek, Egyptian, and Chinese thought to modern neuroscience. Join us on a journey through the groundbreaking theories and experiments of pioneers like Freud, Jung, Watson, and Maslow. Discover how psychology has evolved into a diverse field that continues to unravel the complexities of the human mind and behavior.

Explore the core concept of phonemes in linguistics. Learn how these sound units differentiate words and shape language. Experience the captivating intricacies of speech sounds across languages.

Explore the concept of 'generalization' in behavior modification. Discover its significance in practical application, efficiency, and adaptability. Learn how skills learned in one context can be applied universally.

Discover the intricacies of our olfactory system and how it connects to emotions and memories. Learn how odorant molecules interact with receptors and influence brain regions. Grasp why certain smells can evoke powerful feelings or vivid recollections.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.