BUSN 260 202: Principles of Macroeconomics

Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.

Understand the significance of the predetermined overhead rate in cost accounting. Learn the step-by-step process of estimating overhead costs, choosing the allocation base, and allocating these costs to products. Grasp the importance of accurate cost representation for effective decision-making.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Explore the principle of the law of supply and its impact on producers' decisions. Discover how prices, production costs, and the profit motive shape the supply curve. Gain insights into how opportunity costs and collective behavior form the market supply curve.

Unpack the complexities of the 'Cost' and 'Market' concepts in financial accounting. Explore how inventory valuation impacts a business's financial health and the importance of conservative valuation in financial reporting.