PreparED Study Materials
Notes
Videos
Par Value Explained: Stock Market Basics for Investors
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Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.
Nike: Aligning Distribution with Overall Strategies
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Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.
Externalities: Market Effects & Societal Impacts
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Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.
AIDA Model: From Attention to Purchase in Marketing
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Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.
Logrolling: Political Compromise or Efficiency Hinderance?
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Explore logrolling, the exchange of reciprocal support in politics. Understand how it fosters collaboration yet can hinder policy efficiency. The balance between gaining support and ensuring transparency is crucial in this political maneuver.