PreparED Study Materials
Notes
Videos
AIDA Model: From Attention to Purchase in Marketing
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Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.
Bond Holding-Period Return: Calculating Investment Yield
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Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.
Understanding Cash Short & Over: Implications in Financial Management
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Discover the intricacies of "Cash Short and Over" in financial management. Grasp how discrepancies arise and their impact on business, and learn about the vital process of reconciliation.
Transactions' Effect on Financials: Key Accounting Concepts Unfolded!
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Explore how transactions shape a business's financial stance and grasp fundamental accounting distinctions. Differentiate between cash and accrual accounting, and dive deep into account classifications like owner's equity, revealing their pivotal roles in effective bookkeeping.
Demystifying Financial Instruments: T-Bills, CDs, and More
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Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.
