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MKT 2080 Intro to Marketing is a Marketing course at UC taught by the following professor: Ric Sweeney. 3 elite notetakers have produced some study materials for this Marketing course.
These notes go over the topics discussed in week 1:
What is Marketing?
These notes include the topics covered in week 2:
Why is Marketing important?
These notes cover the topics included in the week 4 discussion and lectures.
These notes cover the topics discussed by Professor Sweeney the week of the 15th.
covers intro by professor.
This is a study guide for the first exam of the Fall semester