B A 320: Business, Government, and Society

Learn about the significance of Retained Earnings in a company's financial structure. Understand how Retained Earnings fit into different financial statements. Grasp the distinction between major financial statements and their roles.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Explore the principle of the law of supply and its impact on producers' decisions. Discover how prices, production costs, and the profit motive shape the supply curve. Gain insights into how opportunity costs and collective behavior form the market supply curve.

Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.

Unpack the complexities of the 'Cost' and 'Market' concepts in financial accounting. Explore how inventory valuation impacts a business's financial health and the importance of conservative valuation in financial reporting.

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.