Bus 44: Business English

School: Moorpark College

Number of Notes and Study Guides Available: 0

Videos

AIDA Model: From Attention to Purchase in Marketing

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Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Logrolling: Political Compromise or Efficiency Hinderance?

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Explore logrolling, the exchange of reciprocal support in politics. Understand how it fosters collaboration yet can hinder policy efficiency. The balance between gaining support and ensuring transparency is crucial in this political maneuver.

Why does the free-rider problem occur in the debt market

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Bond Holding-Period Return: Calculating Investment Yield

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Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.

Unlocking Supply: Factors Shaping Economic Supply Curves

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Explore the factors influencing supply in economics in this informative video. Discover how various determinants, from production costs to market competition, impact supply curves. Uncover the essentials of supply dynamics without delving into complex jargon.

Enhancing Transparency with Discretionary Reporting

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Discretionary Reporting offers a deeper look into a company's finances beyond standard requirements. By voluntarily providing added details, it enhances transparency, aids stakeholders, and effectively communicates unique circumstances. But, companies must ensure consistency and uphold ethical practices