PreparED Study Materials
Bus 4890: Strategic Mgmt/Decision Making
School: Florida Gulf Coast University
Number of Notes and Study Guides Available: 1
Study Guides
Videos
AIDA Model: From Attention to Purchase in Marketing
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Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.
Nike: Aligning Distribution with Overall Strategies
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Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.
Longhorn Corp: Net Income Distribution & Retained Earnings Explained
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Explore the financial decisions of Longhorn Corporation in its debut year. Understand how net income distribution affects stockholders and the significance of retained earnings in maintaining company growth.
Par Value Explained: Stock Market Basics for Investors
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Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.
Decoding Consumer Choices: Utility, Value, and Budget in Economics
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Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.
MBI Dividend Growth: Unveiling Market Expectations with Gordon Model
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Unlock the power of the Gordon Growth Model in this video, a valuable tool for evaluating dividend-paying stocks and forecasting dividend growth rates. Discover how changes in expected dividend growth can influence stock prices and P/E ratios, providing valuable insights for investors and financial analysts.