Bus 419: Strategic Marketing Measurement

Explore the pillars of accounting information: Relevance and Reliability. Understand sub-components like predictive value, timeliness, and verifiability. Discover how these qualities enhance decision-making in finance

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.

Learn about the significance of Retained Earnings in a company's financial structure. Understand how Retained Earnings fit into different financial statements. Grasp the distinction between major financial statements and their roles.

Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.