BGSO 4400: Service Management & Marketing

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.

Unlock the power of the Gordon Growth Model in this video, a valuable tool for evaluating dividend-paying stocks and forecasting dividend growth rates. Discover how changes in expected dividend growth can influence stock prices and P/E ratios, providing valuable insights for investors and financial analysts.

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Unlock the world of perpetuities in finance with this illuminating video. Discover the significance of yield to maturity, grasp bond pricing dynamics, and learn how financial instruments are valued