PSY 334: Brain and Behavior

Uncover the mystery behind reversed-color afterimages and how our eyes decode them. Explore the role of cones and the importance of Hering's opponent-process theory. Break down other vision theories and their relevance to our color perception.

Discover the significance of studying fraternal twins in genetic research. Understand the unique blend of shared environments and differing genetic codes. Grasp how their study enlightens the genetics vs environment debate.

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Discover the powerful role of conformity in shaping human behavior. Through relatable scenarios, learn how our choices can be influenced by peer pressure and societal expectations. Understand the balance between adapting to social norms and preserving individuality.

This video explores Ivan Pavlov's groundbreaking research on classical conditioning, detailing the key elements of the process and its implications for understanding how organisms learn and adapt to their environment.