BUAD 311: Principles of Marketing

Explore the concept of operant conditioning as a behavioral learning process. Unravel how actions can be influenced by reinforcement or punishment. Dive into B.F. Skinner's contributions and real-life examples.

Explore the principles of Social Exchange Theory and its role in understanding relationships. Learn how individuals balance benefits and costs in interactions. Delve into the concept of equity, highlighting the balance sought in partnerships.

Understand Freud's perspective on dreams as manifestations of unconscious desires and conflicts. Contrast this with the Neural Activation Theory, which links dreaming to random neural activity during REM sleep. Discuss the criticisms and nuances of both theories in modern psychology.

Uncover the mystery behind reversed-color afterimages and how our eyes decode them. Explore the role of cones and the importance of Hering's opponent-process theory. Break down other vision theories and their relevance to our color perception.

Discover various psychological interpretations of dreams, from Freud's repressed desires to cognitive processes. Learn about the activation-synthesis model that attributes dreams to random neural activity. Understand how the mind crafts narratives from seemingly random dream sequences.

Explore Lawrence Kohlberg's stages of moral development, tracing the progression from early childhood to adulthood. Understand the shifts from consequence-driven decisions to societal rule adherence, culminating in universal ethical principles. Discover how moral reasoning matures through life stages.