BADM 3401: Contemporary Marketing Management

Explore logrolling, the exchange of reciprocal support in politics. Understand how it fosters collaboration yet can hinder policy efficiency. The balance between gaining support and ensuring transparency is crucial in this political maneuver.

Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.

Learn how to calculate interest and determine maturity values for note payable in this comprehensive financial tutorial. Explore the essential concepts of debt instruments, principal amounts, and interest rates, and gain practical insights into financial calculations.

Unlock the secrets of bond investments! Discover how to compute the current value of a discount bond with a face value of $1300, maturing in seven years at an 8% yield. Master the financial math behind it all.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Explore the pillars of accounting information: Relevance and Reliability. Understand sub-components like predictive value, timeliness, and verifiability. Discover how these qualities enhance decision-making in finance