PSY 263: Physiological Psychology

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Discover the factors influencing the risk of major depression and bipolar disorder. Unpack the roles of genetic predisposition, family history, and life events in mental health. Learn why a biological family connection stands out as the most significant risk factor.

Discover the fascinating history of psychology's emergence as a science in this video. Explore the contributions of pioneers like Sigmund Freud, John B. Watson, Wilhelm Wundt, G. Stanley Hall, and William James, and learn how Wilhelm Wundt established the world's first psychology laboratory in 1879.

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.

Explore the techniques of effortful processing to improve memory retention and understanding. Learn strategies like chunking, mnemonic devices, and spaced repetition. Understand the essence of actively engaging with material for lasting knowledge.

Explore the unique perspective of accomplished author and professor Heather Sellers as she shares her journey with prosopagnosia, a condition that highlights the distinction between sensation and perception. Discover how her fully functional sensory organs contrast with impaired cognitive processes, shedding light on the intricate relationship between sensing and interpreting the world around us.