PSYC 324: Personality Theory

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Discover the dual nature of intelligence - Fluid and Crystallized - and how they shape our thinking and problem-solving abilities. Explore real-life scenarios showcasing the application of these intelligence types. Gain insights into recognizing your own cognitive strengths and areas for growth.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Explore the intriguing concept of altruism and its manifestations in the animal kingdom. Understand how Kin Selection, rooted in evolutionary biology, provides a compelling explanation for selfless behaviors that seemingly benefit others more than oneself.

Unpack the significance of operational definitions in research. Learn how these clear explanations of variables ensure study replicability, boost reliability, and fortify credibility. Understand their pivotal role in standardizing scientific studies.