Bus 347: International Business

Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.

Understand the essence of a 'promissory note', its binding legal nature, and its significance in business dealings. Learn the dynamics between the maker and the payee and how such notes facilitate fluid financial operations.

Uncover the essentials of the Security Market Line (SML) in finance. Explore the concept of risk and return, market risk premiums, and how undervalued assets are spotted in this insightful video.

Explore the financial decisions of Longhorn Corporation in its debut year. Understand how net income distribution affects stockholders and the significance of retained earnings in maintaining company growth.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.