PSY 360: Consumer Psychology

Unpack the concept of CER, or Conditioned Emotional Response, in psychology. It signifies an emotional reaction stemming from classical conditioning, linking neutral stimuli with significant emotional events. Examples include fears developed after traumatic experiences.

Explore the fascinating history of psychology, from its ancient roots in Greek, Egyptian, and Chinese thought to modern neuroscience. Join us on a journey through the groundbreaking theories and experiments of pioneers like Freud, Jung, Watson, and Maslow. Discover how psychology has evolved into a diverse field that continues to unravel the complexities of the human mind and behavior.

Explore the diverse techniques in medical imaging for visualizing brain structures. From CT scans and MRIs to PET scans and EEGs, understand their specific roles and applications. Grasp how these non-invasive tools assist in diagnostics and treatment planning.

Explore the intriguing science behind superstitious behavior. Discover how accidental timing of rewards influences our beliefs and actions. From Pavlov's dogs to lucky shirts, uncover the psychology of coincidences and their effects on our actions.

Explore the intriguing concept of altruism and its manifestations in the animal kingdom. Understand how Kin Selection, rooted in evolutionary biology, provides a compelling explanation for selfless behaviors that seemingly benefit others more than oneself.

Explore the concept of operant conditioning as a behavioral learning process. Unravel how actions can be influenced by reinforcement or punishment. Dive into B.F. Skinner's contributions and real-life examples.