PSY 360: Consumer Psychology

Discover the dual nature of intelligence - Fluid and Crystallized - and how they shape our thinking and problem-solving abilities. Explore real-life scenarios showcasing the application of these intelligence types. Gain insights into recognizing your own cognitive strengths and areas for growth.

Unpack the different psychological perspectives on motivation, from biological drives to socio-cultural influences. Understand how internal and external factors shape our desire and commitment. Explore the roles of conscious and unconscious elements in motivating behavior.

Discover the nuanced world of drug tolerance using real-world scenarios. Learn to differentiate between dependence, habitual use, and actual drug tolerance. A must-watch for understanding drug effectiveness and its implications.

Explore the intriguing concept of altruism and its manifestations in the animal kingdom. Understand how Kin Selection, rooted in evolutionary biology, provides a compelling explanation for selfless behaviors that seemingly benefit others more than oneself.

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.

Unpack the concept of CER, or Conditioned Emotional Response, in psychology. It signifies an emotional reaction stemming from classical conditioning, linking neutral stimuli with significant emotional events. Examples include fears developed after traumatic experiences.