Bus 4851: Principles of Marketing

Explore the concept of Yield to Maturity (YTM) and its significance in bond investments. Using a practical example, we uncover the process of calculating YTM and its implications for potential annual returns. This video is vital for investors seeking clarity on bond returns.

Unlock the power of the Gordon Growth Model in this video, a valuable tool for evaluating dividend-paying stocks and forecasting dividend growth rates. Discover how changes in expected dividend growth can influence stock prices and P/E ratios, providing valuable insights for investors and financial analysts.

Explore the factors influencing supply in economics in this informative video. Discover how various determinants, from production costs to market competition, impact supply curves. Uncover the essentials of supply dynamics without delving into complex jargon.

Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Unravel the concept of fixtures in property rights. Distinguish between personal property and items that, once attached, become an integral part of the property. Delve into factors like attachment method, intention, and adaptability to comprehend the dynamics of fixtures in property law.