PSY 271: Principles of Behavior Modification

Explore the unique perspective of accomplished author and professor Heather Sellers as she shares her journey with prosopagnosia, a condition that highlights the distinction between sensation and perception. Discover how her fully functional sensory organs contrast with impaired cognitive processes, shedding light on the intricate relationship between sensing and interpreting the world around us.

Egocentrism, a cognitive bias, causes individuals to prioritize their perspectives, influencing decisions and interactions. Using relatable scenarios with college students and vacation planning, we examine how egocentrism operates and ways to challenge this bias through empathy and perspective-taking.

Discover the powerful role of conformity in shaping human behavior. Through relatable scenarios, learn how our choices can be influenced by peer pressure and societal expectations. Understand the balance between adapting to social norms and preserving individuality.

Discover the captivating science of how neural networks evolve in complexity. Learn about the intricate processes, like dendritic branching, that shape our nervous system. From neural connections to performing tasks, understand the beauty of neuroscience.

Discover the dual nature of intelligence - Fluid and Crystallized - and how they shape our thinking and problem-solving abilities. Explore real-life scenarios showcasing the application of these intelligence types. Gain insights into recognizing your own cognitive strengths and areas for growth.