PSY 3363: Behavior Modification

Unpack the different psychological perspectives on motivation, from biological drives to socio-cultural influences. Understand how internal and external factors shape our desire and commitment. Explore the roles of conscious and unconscious elements in motivating behavior.

Explore the principles of Social Exchange Theory and its role in understanding relationships. Learn how individuals balance benefits and costs in interactions. Delve into the concept of equity, highlighting the balance sought in partnerships.

Explore the characteristics of alcohol and its impact on the body in this video. Address common misconceptions about alcohol, including its classification as a stimulant, and learn why it is correctly categorized as a depressant due to its effects on neural activity and body function.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Discover how Signal Detection Theory helps in identifying signals in a cluttered setting. This video unpacks its four key outcomes—Hit, Miss, False Alarm, and Correct Rejection—and explores its relevance in various perception processes like vision, smell, and absolute thresholds.

Unravel the workings of the cognitive unconscious and its influential role in our daily lives. Learn how it silently steers our thoughts, behaviors, and preferences. Discover the power of the cognitive unconscious in both routine tasks and complex decisions.