Bus 351: Principles of Marketing

Explore the classification of Property, Plant, and Equipment (PPE) in business accounting. Understand the difference between tangible, intangible, and current assets. Grasp the importance of PPE on a company's balance sheet.

Explore the principle of the law of supply and its impact on producers' decisions. Discover how prices, production costs, and the profit motive shape the supply curve. Gain insights into how opportunity costs and collective behavior form the market supply curve.

Explore how transactions shape a business's financial stance and grasp fundamental accounting distinctions. Differentiate between cash and accrual accounting, and dive deep into account classifications like owner's equity, revealing their pivotal roles in effective bookkeeping.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.

Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.