BUAD 300: Business Perspectives/Applications

Explore the psychological concepts shaping Alejandro's behavior on his first date with Sakura. Unravel the role of self-concept, self-efficacy, personality traits, and the spotlight effect in shaping our social interactions.

Explore the principles of Social Exchange Theory and its role in understanding relationships. Learn how individuals balance benefits and costs in interactions. Delve into the concept of equity, highlighting the balance sought in partnerships.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Discover the intricate steps behind the reading and understanding process. Learn how our eyes perceive visual information and how the brain processes it, from basic light perception to recognizing intricate details. Delve into the synergy of bottom-up and top-down processing in vision.

Explore different psychological schools and their approaches to introspection, from Darwinism and Empiricism to Structuralism and Behaviorism. Discover which school used self-reflective introspection to understand the elements of human experience.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.