BUAD 311: Principles of Marketing

Understand Freud's perspective on dreams as manifestations of unconscious desires and conflicts. Contrast this with the Neural Activation Theory, which links dreaming to random neural activity during REM sleep. Discuss the criticisms and nuances of both theories in modern psychology.

This video introduces various subfields of psychology, each offering unique perspectives on different aspects of human behavior. From Counseling Psychology addressing emotional, social, and health-related concerns to Industrial Psychology applying psychological principles in organizations, it provides a comprehensive overview of the diverse domains within the field of psychology.

Unpack the significance of operational definitions in research. Learn how these clear explanations of variables ensure study replicability, boost reliability, and fortify credibility. Understand their pivotal role in standardizing scientific studies.

Developmental psychology explores human development from infancy to old age, addressing core issues of Nature versus Nurture, Continuity versus Discontinuity, and Stability versus Change, offering vital insights for education, parenting, and interventions.

Discover various psychological interpretations of dreams, from Freud's repressed desires to cognitive processes. Learn about the activation-synthesis model that attributes dreams to random neural activity. Understand how the mind crafts narratives from seemingly random dream sequences.

Explore the unique perspective of accomplished author and professor Heather Sellers as she shares her journey with prosopagnosia, a condition that highlights the distinction between sensation and perception. Discover how her fully functional sensory organs contrast with impaired cognitive processes, shedding light on the intricate relationship between sensing and interpreting the world around us.