PreparED Study Materials
BUS 89177: Foundations of Business
School: Virginia Polytechnic Institute and State University
Number of Notes and Study Guides Available: 1
Study Guides
Videos
AIDA Model: From Attention to Purchase in Marketing
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Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.
Demystifying SML: Risk, Return, and Market Valuation Insights
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Uncover the essentials of the Security Market Line (SML) in finance. Explore the concept of risk and return, market risk premiums, and how undervalued assets are spotted in this insightful video.
Bond Holding-Period Return: Calculating Investment Yield
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Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.
How Enhancing Qualities Strengthen the Conceptual Framework
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Explore the importance of the conceptual framework in identifying significant variables and making informed decisions. Learn about the enhancing qualities of qualitative characteristics that enhance transparency and credibility in financial reporting.
Decoding Equity Statements: Stockholders' Equity vs. Retained Earnings
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Explore the significance of financial statements in this video, focusing on the statement of stockholders' equity and the statement of retained earnings. Understand how these documents detail changes in equity accounts, accumulated profits, and dividend disbursements, providing insights into a company's financial health and reporting.
Classifying PPE: Understanding Tangible Assets in Business
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Explore the classification of Property, Plant, and Equipment (PPE) in business accounting. Understand the difference between tangible, intangible, and current assets. Grasp the importance of PPE on a company's balance sheet.