PSYC 2130: ANALYTICS FOR SOCIAL AND BEHAVIORAL SCIENCES

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Explore the factors that shape human attraction, from inherent traits like appearance and personality to situational factors like proximity. Understand why we're often drawn to those who are similar or close to us. Discover how circumstances influence the dynamics of attraction.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Discover how perception shapes experiences through the concepts of absolute and difference thresholds. Understand Marisol's ski trip sensations in terms of these psychological phenomena. Learn how individual factors can create unique perceptual moments.

Explore the techniques of effortful processing to improve memory retention and understanding. Learn strategies like chunking, mnemonic devices, and spaced repetition. Understand the essence of actively engaging with material for lasting knowledge.

Explore the intricacies of psychoanalysis and the significance of 'free association'. Understand how blocks in associations highlight resistance. A guide to the world of unconscious revelations in therapy.