PSYCH 4501: Advanced Behavioral Neuroscience

Explore the diverse techniques in medical imaging for visualizing brain structures. From CT scans and MRIs to PET scans and EEGs, understand their specific roles and applications. Grasp how these non-invasive tools assist in diagnostics and treatment planning.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Explore the principles of Social Exchange Theory and its role in understanding relationships. Learn how individuals balance benefits and costs in interactions. Delve into the concept of equity, highlighting the balance sought in partnerships.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Discover the intricate steps behind the reading and understanding process. Learn how our eyes perceive visual information and how the brain processes it, from basic light perception to recognizing intricate details. Delve into the synergy of bottom-up and top-down processing in vision.