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Week 11 through 17. Barry Readings.
These notes cover lectures notes, required readings from books and Com Library.
Creating Advertisements: Strategy and Process
Creative Execution: Art and Copy
This set of notes goes over part 1 & 2 of the why of advertising slides. It also includes graphics to help you better understand the material given.
The notes cover Account Planning and Research.
These notes go into PR and dealing with stressful situations.
These notes are a basic understanding of Strategic Communication.