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Creating Advertisements: Strategy and Process
Creative Execution: Art and Copy
These notes are a detailed description of the in-person lecture. Includes if attendance was taken and if class was dismissed on time.
These notes go into PR and dealing with stressful situations.
These notes cover lectures notes, required readings from books and Com Library.
These notes cover all of the resources in Module 1, including:
* It's Time for Apple to Build a Less Addictive iPhone
* 3-part lecture videos
* Supplemental Internet Addiction in China video
This study guide covers the material that was on test 1.
These notes are a basic understanding of Strategic Communication.
This set of notes goes over part 1 & 2 of the why of advertising slides. It also includes graphics to help you better understand the material given.
Week 11 through 17. Barry Readings.
These notes cover the section on Marketing.
The notes cover Account Planning and Research.