What was the Cuban missile crisis?
Assignment: Setting Prices CH 20 value = 14 points `Your name: Bryce Bettag 1: Psychological Pricing Read the following examples, and determine the type of psychological pricing used as the pricing strategy. Psychological pricing is discussed starting on page 626 of the textbook. Use the terms used in the text book. 1. Customers are so used to purchasing regular cheeseburgers for $1 at fast-food restaurants that McDonald’s maintains this price even when meat costs rise. 2. Walmart places its Great Value brand next to a competing brand that costs more to demonstrate its value. 3. Rolex sets prices at high levels to create an image of status and exclusivity. 4. To get customers to purchase more, Carl’s Jr. offers its hamburger combination meals at a lo