30. TV ads. A start-up company is about to market a new
Chapter 20, Problem 30(choose chapter or problem)
30. TV ads. A start-up company is about to market a new computer printer. It decides to gamble by running commercials during the Super Bowl. The company hopes that name recognition will be worth the high cost of the ads. The goal of the company is that over 40% of the public recognize its brand name and associate it with computer equipment. The day after the game, a pollster contacts 420 randomly chosen adults and finds that 181 of them know that this company manufactures printers. Would you recommend that the company continue to advertise during Super Bowls? Explain.
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