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Solved: 3740. Parametric lines Find the slope of each line

Calculus: Early Transcendentals | 2nd Edition | ISBN: 9780321947345 | Authors: William L. Briggs ISBN: 9780321947345 167

Solution for problem 37 Chapter 10.1

Calculus: Early Transcendentals | 2nd Edition

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Calculus: Early Transcendentals | 2nd Edition | ISBN: 9780321947345 | Authors: William L. Briggs

Calculus: Early Transcendentals | 2nd Edition

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Problem 37

3740. Parametric lines Find the slope of each line and a point on the line. Then graph the line. x = 3 + t, y = 1 - t 3

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Chapter 6: Consumer Behavior • Introduction • Consumer behavior: interaction of affect and cognition, behavior and the environment, by which humans conduct their exchanges § For example technology that is wearable: why do we want these A skier who wants to view their altitude while skiing doesn’t want to take out their smartphone all the time, this is a need that arises-­‐-­‐-­‐ and the ski goggles meet this need • Consumers are also irrational creatures who can’t always explain their choices they make § To understand consumer behavior, we must always ask the why § Generally, because the product or service may be of better value than another one § The ratio of benefits to costs is higher for one product compared to another • Consumer Katie: she needs a new outfit for a job interview • Which would give her the best value: most appropriate, fashionable, at lower cost • Which is the best investment: she can get the most use of • Consumer Decision Process: • 1. Need Recognition: consumer has an unsatisfied need and wants to go from this needy state to a desired state § need recognition is greater when the difference between need and the desirable state is greater • IE: if you are hungry and you don’t want that feeling o If you’re only a little hungry you pass it off and eat later o If your stomach is grumbling and you can’t concentrate— the need is this-­‐-­‐-­‐ then the difference between the actual state(hungry) and the desired state (not hungry) is greater § Wants: good or services that are desired but not needed § Functional Needs: performance of product or service • BMW motorcycle § Psychological Needs: gratification consumers associate with product or service • Purses: functional need: carry your wallet and documents • But a $1000 purse is a psychological need: § Most goods satisfy both psychological and functional • 2. Search for Information: search for various options that exist to satisfy the need § perceived risk with purchasing products leads to more or less research § IE: haircut might be important to appearance and self image of someone: meaning you might engage in a lot of research § Internal search: examining your own memory for past experiences on the product § External Search: information outside your own knowledge § Factors that affect the consumer search process include: • Perceived benefits vs perceived cost of search: is it worth the time and effort to search information on products • Ie: home search is really worth it because it’s a very important long lasting investment § Locus of Control: • Internal: believe they have control over outcome so they do do a lot of research • External: fate or external factors control everything so not a lot of research § Actual perceived risk: risk that can delay a purchase • 1. Performance risk: perceived danger in a poorly performing product or service • 2. Financial risk: the expenses after purchasing the product, initial cost plus cost of use • 3. Social Risk: fear of others regarding their purchase in a negative way • 4. Physiological risk: safety risk: harm product might cause if it doesn’t perform correctly • 5. Psychological: how people will feel if product doesn’t convey the right image • 3. Evaluation of alternatives: shift through choices available and evaluate the alternatives § occurs during process of information search § attribute sets: mind organizes and categorizes the different alternatives • universal sets: all possible choices for a product category • retrieval sets: brands or product brought forth from memory • evoked sets: alternative brands consumers might consider o marketers want to get it to this set because here it increases the likelihood of product purchase § evaluative criteria: important attributes of a product • IE: price, fit, materials, reputation of brand § Determinant attributes: features important to buyer and on which competing brands are perceived to differ § Consumer decision rules: criteria used consciously or subconsciously to select among alternatives • Compensatory: one characteristic traded for another. Good ones compensate for the bad ones • Non compensatory: choose on basis of one characteristic, regardless of value of others • 4.Purchase and Consumption: consumers are finally ready to buy § conversion rate: how well converted is the intent of purchase vs actual purchase • on internet conversion rates are lower • 5. Post Purchase: final step: marketers interested here § loyal purchasers, positive word of mouth § customer satisfaction: never set a higher expectation of a product or service: set realistic expectations § post purchase cognitive dissonance: internal conflict from inconsistency between two beliefs or one belief and a behavior • especially likely for expensive stuff § customer loyalty: customer satisfied and always chooses your brand § undesirable customer behavior: negative word of mouth: negative information to others • Factors that influence consumer decision process • Psychological factors § Motives: need isn’t satisfied so it drives us to get the satisfaction • Need or want strong enough to cause person to seek satisfaction • Maslow’s needs o Physiological: necessities of life, food water etc o Safety needs: protection plus well being o Love needs: interaction with others o Esteem needs: o Actualization: satisfied with life § Attitude: persons evaluation of feeling about behavioral tendencies towards an object • Learned and long lasting • Cognitive component: what we believe to be true • Affective: what we feel about the issue emotionally • Behavioral: actions undertaken § Perception: process by which we select organize and interpret information to form meaning § Learning: change in persons thought process, arised from behavior § Lifestyle: way you spend your time and money • Social factors § External and social environment § Family: entire family will consume or use, you will use the needs of all members § Reference groups: one or more persons who individual uses as a basis for comparison regarding beliefs § Culture: shared meanings, beliefs, etc • Situational factors • Factors specific to situation • Purchase situation: someone who usually buys cheap clothing might spend more if it’s a gift for someone who wears expensive clothing only • Shopping situation might be ready to buy product until arrive at the store • §

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Chapter 10.1, Problem 37 is Solved
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Textbook: Calculus: Early Transcendentals
Edition: 2
Author: William L. Briggs
ISBN: 9780321947345

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Solved: 3740. Parametric lines Find the slope of each line