Figure 12-18 shows an overhead view of a uniform stick on which four forces act. Suppose we choose a rotation axis through point 0, calculate the torques about that axis due to the forces, and find that these Fig. 12-18 Question 6. torques balance. Will the torques balance if, instead, the rotation axis is chosen to be at (a) point A (on the stick), (b) point B (on line with the stick), or (c) point C (off to one side of the stick)? (d) Suppose, instead, that we find that the torques about point 0 do not balance. Is there another point about which the torques will balance?
Chapter 14: Preparing Materials for Mass Media Tuesday, March 8, 2016 PR and News • PR accounts for 50% of news • 70% of adults follow local news • Uncontrolled, Editor • Reporters process info • Reporters rely on PR • News release: Disseminate info to mass media and other outlets Characteristics of News • Impact/consequence • Oddity/unusual • Conflict • Known principal/prominence • Proximity • Timely News Values • Accuracy • Objective • Fairness/Balance The News Release: Planning • Key message • Primary audience • Audience gain • Objective • Is the news release the best format for the info The News Release: Writing • Newsworthy information • Research • Outline • Draft: Active Tense • Edit, Edit, Edit The Basic Online News Release • Single Space • 200 words or less, 5 paragraphs • Inverted pyramid: Important first, 5W, H • Again, active tense • Top Line: name of organization, logo • Second Line: Date • Headline in bold face; ID what about; Subject line in e-‐mail (20 words or
