In the blowup box in Figure 18.17b, the lower cell is synthesizing signaling molecules, whereas the upper cell is expressing receptors for these molecules. In terms of gene regulation, explain how these cells came to synthesize different molecules.
Chapter 14: Preparing Materials for Mass Media Tuesday, March 8, 2016 PR and News • PR accounts for 50% of news • 70% of adults follow local news • Uncontrolled, Editor • Reporters process info • Reporters rely on PR • News release: Disseminate info to mass media and other outlets Characteristics of News • Impact/consequence • Oddity/unusual • Conflict • Known principal/prominence • Proximity • Timely News Values • Accuracy • Objective • Fairness/Balance The News Release: Planning • Key message • Primary audience • Audience gain • Objective • Is the news release the best format for the info The News Release: Writing • Newsworthy information • Research • Outline • Draft: Active Tense • Edit, Edit, Edit The Basic Online News Release • Single Space • 200 words or less, 5 paragraphs • Inverted pyramid: Important first, 5W, H • Again, active tense • Top Line: name of organization, logo • Second Line: Date • Headline in bold face; ID what about; Subject line in e-‐mail (20 words or