Favorite Fast Foods Is a customerspreference for a

Chapter 14, Problem 58

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Favorite Fast Foods Is a customerspreference for a fast-food chain affected by theage of the customer? If so, advertising might need totarget a particular age group. Suppose a random sampleof 500 fast-food customers aged 16 and older wasselected, and their favorite fast-food restaurants alongwith their age groups were recorded, as shown in thetable:Age Group McDonalds Burger King Wendys Other1621 75 34 10 62130 89 42 19 103049 54 52 28 1850 21 25 7 10Use an appropriate method to determine whether ornot a customers fast-food preference is dependent onage. Write a short paragraph presenting your statisticalconclusions and their practical implications for marketingexperts.

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