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Online shopping Online retailers such as Amazon.com keep

Chapter 2, Problem 2E

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QUESTION:

Problem 2E

Online shopping Online retailers such as Amazon.com keep data on products that customers buy, and even products they look at. What does Amazon hope to gain from such information?

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QUESTION:

Problem 2E

Online shopping Online retailers such as Amazon.com keep data on products that customers buy, and even products they look at. What does Amazon hope to gain from such information?

ANSWER:

Step  1 of 2

The online shopping is similar to the example for the grocery stores. There are more options to gather data online, for example, does the customer reads review, or which products do they look at. This could be used to suggest other products to the customer.

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