Effect of Advertising. A company introduceda new software product on a trial run in a

Chapter 5, Problem 34

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Effect of Advertising. A company introduceda new software product on a trial run in a city. Theyadvertised the product on television and found thefollowing data regarding the percent P of peoplewho bought the product after x ads were run. a) Use a graphing calculator to fit a logistic functionP1x2 =a1 + be-kx to the data.b) What percent of people bought the productwhen 55 ads were run? 100 ads?c) Find the horizontal asymptote for the graph.Interpret the asymptote in terms of the advertisingsituation.

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