Two main substances regulated by the influence of aldosterone on the kidney tubules.
Marketing 305 Exam #3 Study Guide Chapter 8 Market segmentation – aggregates potential buyers into groups that have common needs and will respond similarly to a marketing action Market segments take us back to the acknowledgement of sociocultural influences o The relatively homogeneous groups of prospective buyers that result from the market segmentation process Demographics height, weight, eye color, hair color Geographic On the Border – the spices they use in their spice is much spicyer on the west coast than it is in the middle east A grocery store would switch up what they carry depending on where they are Psychographic interest, lifestyles, hikers, campers Segment you on if you are a “camper” or a “painter” etc. Behavioral – product features In residence halls there is mini fridges, in homes we have a regular sized fridge, in mansions you have MASSIVE fridge Cars – a younger person would want speed, sound system, older driver would want more metal around them, safety Product features based on size and features Behavioral – usage rates Can be frequency or amount Frequency would be frequent flier miles, coffee punch card Amount would be Costco or Sam’s Club Product differentiation o The strategy of using different marketing mix activities to help consumers perceive a product as being different and better than competing products o Takes us back to the 4 Ps o Consider the differences between CSU, CU, DU, and UNC Steps in segmenting and targeting markets o Step 1: Group potential buyers into segments Young drivers Parents of young children Senior citizens o Entry barriers: 1. High capital requirement 2. High variety of expertise (lots of people need to do a variety of things and they need to be really good at it) 3. Competitive environment o