A Eurodollar futures price changes from 96.76 to 96.82. What is the gain or loss to an investor who is long two contracts?
Chapter 12 Communicating Customer Value: Advertising and Public Relations The Changing Communication Environment Several factors are changing the face of marketing communications: Consumers are better informed and more communications empowered. Mass markets have fragmented, leading to a shift away from mass marketing. Changes in communications technology have created new media for interacting with targeted consumers. As a Response to this Changing Environment … Firms are doing less broadcasting and more narrowcasting. Specialty magazines Cable TV Video on demand Internet catalogs Podcasts Product placements in TV and video games This has led to Integrated Marketing Com