BUS 3820: Principles of Marketing

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Unlock the world of perpetuities in finance with this illuminating video. Discover the significance of yield to maturity, grasp bond pricing dynamics, and learn how financial instruments are valued

Unlock the power of the Gordon Growth Model in this video, a valuable tool for evaluating dividend-paying stocks and forecasting dividend growth rates. Discover how changes in expected dividend growth can influence stock prices and P/E ratios, providing valuable insights for investors and financial analysts.

Understand the essence of a 'promissory note', its binding legal nature, and its significance in business dealings. Learn the dynamics between the maker and the payee and how such notes facilitate fluid financial operations.

Explore the classification of Property, Plant, and Equipment (PPE) in business accounting. Understand the difference between tangible, intangible, and current assets. Grasp the importance of PPE on a company's balance sheet.