PSY 220: Research Methods and Design

Discover the intricate steps behind the reading and understanding process. Learn how our eyes perceive visual information and how the brain processes it, from basic light perception to recognizing intricate details. Delve into the synergy of bottom-up and top-down processing in vision.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Explore the characteristics of alcohol and its impact on the body in this video. Address common misconceptions about alcohol, including its classification as a stimulant, and learn why it is correctly categorized as a depressant due to its effects on neural activity and body function.

Discover the powerful role of conformity in shaping human behavior. Through relatable scenarios, learn how our choices can be influenced by peer pressure and societal expectations. Understand the balance between adapting to social norms and preserving individuality.

Unravel the workings of the cognitive unconscious and its influential role in our daily lives. Learn how it silently steers our thoughts, behaviors, and preferences. Discover the power of the cognitive unconscious in both routine tasks and complex decisions.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.